The UK government is considering radical public health measures to prevent illness and reduce pressure on the NHS. Some of the proposed measures include banning junk food advertisements on TV before the 9pm watershed and on online platforms, as well as banning children from buying high-caffeine energy drinks. These measures aim to tackle childhood obesity and are expected to come into force within a year.
Ministers are also looking at expanding water fluoridation, giving councils more power to limit fast food outlets near schools, and extending the indoor smoking ban to pub beer gardens. The government is considering a strengthened tobacco and vapes bill and may also explore ways to limit the health toll from alcohol.
Prime Minister Keir Starmer is committed to taking bold action on prevention measures, despite potential controversy. Public health officials are consulting with the sector for policy ideas to combat obesity and improve overall health.
Prominent figures like Jamie Oliver, Henry Dimbleby, and Anne Longfield are urging the government to take further steps, such as regulating the food industry to promote healthier products and imposing taxes on high-sugar or high-salt items. Research suggests that a healthier diet could save lives and reduce disability linked to obesity.
Starmer’s government is also appointing advisers to ensure effective delivery of these public health measures. The government’s goal is to prioritize public health and combat preventable illnesses to secure the long-term future of the NHS.
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