Aerin Lauder, founder of the lifestyle brand Aerin, recently shared some valuable advice she received from her grandmother, Esteé Lauder. In an interview with Cultured Magazine, Aerin reminisced about the lessons her entrepreneurial grandmother passed down to her.
Esteé Lauder, founder of the eponymous beauty brand, was a trailblazer in the cosmetics industry. Known for her business savvy and innovative marketing strategies, she built a multi-billion dollar empire from the ground up. Aerin revealed that her grandmother’s key advice was to always stay true to yourself and your vision.
Esteé believed in the power of authenticity and encouraged Aerin to follow her own path, even if it meant taking risks. This advice has guided Aerin throughout her career, inspiring her to create a brand that reflects her personal style and values. By staying true to herself, Aerin has been able to carve out a niche in the competitive lifestyle market.
Aerin also noted that her grandmother emphasized the importance of hard work and dedication. Esteé’s relentless work ethic and commitment to excellence set a high standard for Aerin to aspire to. This mindset has propelled Aerin to success in her own ventures, allowing her brand to flourish in a crowded industry.
Overall, Aerin Lauder credits her grandmother’s wisdom and guidance for shaping her approach to business and life. By following Esteé’s advice to stay true to herself and work tirelessly towards her goals, Aerin has been able to build a thriving lifestyle brand that resonates with consumers. As she continues to expand her brand and legacy, Aerin remains grateful for the invaluable lessons she learned from her iconic grandmother.
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