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New ad warns against election disinfo using ‘deepfake’ celebrity impersonations – NBC News


A new advertisement from NBC News is warning against the dangers of election disinformation by featuring celebrity “deepfakes.” The ad challenges viewers to spot the fake videos of celebrities such as Tom Hanks, Oprah Winfrey, and Billy Eilish, among others. These deepfake videos are created using advanced artificial intelligence technology to manipulate facial expressions and voice patterns, making it difficult to distinguish them from real footage.

The ad aims to raise awareness about the growing threat of deepfakes, which have the potential to spread misinformation and manipulate public opinion. As the 2020 presidential election approaches, there are concerns that deepfake videos could be used to influence voters or discredit political candidates.

NBC News is urging viewers to stay vigilant and not believe everything they see online, especially when it comes to viral videos or news stories. It is important for individuals to verify information from reliable sources and think critically about the content they consume.

The use of deepfakes in political campaigns is a growing concern, with experts warning that they could be used to sow confusion and distrust in the electoral process. By showcasing these celebrity deepfakes in their ad, NBC News hopes to highlight the potential dangers of misinformation and encourage viewers to be more discerning in the digital age.

In a world where technology is constantly evolving, it is crucial for individuals to stay informed and educated about the tactics used to manipulate information. By raising awareness about deepfakes, NBC News is taking a proactive stance in the fight against election disinformation.

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Photo credit news.google.com

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