Warren Buffett is concerned about impostors impersonating him on social media to endorse investment products or political candidates. Berkshire Hathaway issued a statement on its website clarifying that Buffett does not and will not endorse any investments or political candidates. Buffett’s worries come amid a tense political season and an increase in deep fakes using AI to impersonate influential figures. He specifically wants to ensure that people know he would never endorse a cryptocurrency or specific investment product, as he typically recommends low-cost index funds. The issue was brought to light after a fake political endorsement on Meta’s Instagram, prompting Buffett to take action to prevent further exploitation of his image or voice. Buffett emphasized that any endorsements using his image or voice should not be believed, and he made it clear that he does not use Instagram. Buffett’s concerns demonstrate the growing threat of impersonation through social media and deep fake technology, requiring individuals to be vigilant and skeptical of any endorsements attributed to prominent figures like Buffett.
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