Kentucky’s sports betting market continues to thrive, with the Kentucky Horse Racing and Gaming Corporation reporting $33.6 million in adjusted gross revenue from a $255.9 million handle in September. Online sportsbooks were responsible for the majority of the revenue, accounting for 97 percent of the total. DraftKings and FanDuel led the online market, generating significant revenues in partnership with Cumberland Run and Turfway Park, respectively.
Retail sportsbooks also saw success, with Kambi Sportsbook at Churchill Downs leading the way. The NFL season kicking off in September helped drive revenue up 185.7 percent compared to August.
This growth in revenue is in stark contrast to last September when Kentucky launched its sports betting market, with revenue being more than 12 times higher this year. The competition between online and retail sportsbooks was also more closely contested last year, with retail only having a slight edge.
Governor Andy Beshear praised the state’s first year of sports betting, stating that it “exceeded all expectations.” The success of the sports betting market in Kentucky shows no signs of slowing down, with both online and retail operators contributing to the state’s growing revenue from sports betting.
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