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Highlighting the Role of New Technology in Media Events


Chinese journalism is undergoing significant changes due to the rapid development of artificial intelligence, according to officials and experts at a conference in Beijing. Wang Gang of the Publicity Department emphasized the need for traditional media to embrace technologies such as 5G and AI to remain relevant in the digital age. There is a growing opportunity for traditional media to reach younger audiences through online platforms and mobile content.

A survey by the Xinhua Institute found that a majority of media organizations are not fully embracing AI in their operations, citing internal resistance and the need for updated workflows as major challenges. However, those who have embraced AI have identified key areas where it can enhance media operations, such as content verification and audience engagement.

Despite concerns over false information and data privacy, there is a growing recognition of AI’s potential in journalism. The report suggests the use of AI to combat misinformation and calls for international industry standards to ensure the security and authenticity of information.

Overall, the conference highlighted the need for increased professionalism in journalism and the importance of adapting to technological changes in order to remain competitive. With AI reshaping the media landscape, Chinese journalism faces both unprecedented opportunities and challenges in the digital age.

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Photo credit www.chinadaily.com.cn

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