Peter Ohnemus, the founder, president, and CEO of dacadoo, a digital health engagement platform based in Switzerland, discusses the importance of integrating health education into school curriculums and the opportunities for keeping ageing populations healthier. The global digital healthcare market is expected to grow by 7% annually over the next five years, with a market value projected to reach $258.3 billion by 2029. Dacadoo is positioned as a key player in this sector, offering tools and devices to monitor health and promote healthier lifestyles.
Dacadoo’s core mission is to help individuals understand their health through their innovative “Health Score” system, which combines various health parameters to provide a holistic view of an individual’s well-being. The platform has received funding from organizations like Walgreens, Walmart, and AOK, and collaborates with global insurance providers to offer its services to end-users. The company’s focus on health insurance providers has proven successful, with 30 global clients across 40 countries, including Switzerland.
Despite the emphasis on treatments over prevention in many countries, Ohnemus believes that education on healthy lifestyles is crucial, especially in schools. Dacadoo’s platform incentivizes users to adopt healthier habits through gamification techniques, leading to an average 20% improvement in the Health Score. The company prioritizes data privacy and compliance with regulations like GDPR, ensuring the security of its users’ information.
Dacadoo faces competition from international players like Vitality and Personify but stands out as the only independent white-label player in the industry. The company has raised over $70 million to date and plans to continue its growth while remaining focused on its current business model.
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