Wild Rye, a women-led brand known for beautifully designed technical apparel, has launched its spring-summer 2025 collection. The expansion includes new styles in the mountain bike line as well as versatile lifestyle pieces. The new collection aims to empower adventurous and active women, offering practical and stylish options for various activities.
Founder and CEO Cassie Abel expressed excitement over the growth of the brand, emphasizing the versatility of the new collection for women on the go. The collection features items such as the Frankie Short, Regan Bike Pant, Sloane Jersey and Tee, Lil’ Party Shirt, Lola Muscle Tank, Remi Shirt, Parker Action Dress and Skort, as well as Pungo Cap and Bucky Hat. The pieces are designed to seamlessly transition from outdoor activities to everyday errands, maintaining a focus on fit, performance, and style.
Wild Rye’s mission also includes a commitment to reducing environmental impact and promoting social responsibility. The brand is B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet, and raises funds for Planned Parenthood annually. The collection is available at select retailers nationwide and online.
For more information on Wild Rye and their ongoing mission, visit their website. Founded in 2016, Wild Rye continues to provide top-quality technical apparel for women who enjoy the outdoors.
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